CP Kelco expands distribution relationship with Azelis in the EMEA region
CP Kelco, a global leader of nature-based ingredient solutions, announced it will expand its distribution relationship with Azelis in Europe, the Middle East, and Africa. The new distribution scope extension names Azelis as the exclusive distribution partner of CP Kelco across numerous countries and market segments.
Under the new agreements, Azelis will distribute CP Kelco's product lines for Consumer & Industrial (C&I) and Food applications, including GENU® Pectin, KELCOGEL® Gellan Gum, GENU® Carrageenan, KELTROL® Xanthan Gum, KELCO-VIS® Diutan Gum (excluding personal care and construction applications), CELLULON® Fermentation-Derived Cellulose (excluding personal care applications) and the newest addition, NUTRAVA® Citrus Fiber.
"This expanded global collaboration with Azelis is an exciting move for both parties. Our new combined forces will enhance our market and customer expertise to bring the best possible customer experiences and products to the market," said Didier Viala, President of CP Kelco. "Azelis' customer intimacy and market knowledge across these markets give us all the confidence to keep moving forward with them as our partner in these countries. We look forward to seeing great results."
Azelis' local sales coverage, proven growth track record and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in the above cited markets.
"We are truly proud to have the continued trust and support of CP Kelco. They have built a solid reputation in the industry by developing ground-breaking solutions powered by nature and ingredient expertise," said Dr. Hans Joachim Mϋller, Group CEO at Azelis. "Their eco-friendly range is a significant and impactful addition to our portfolio across these countries, and our continuously strengthening relationship allows for fast implementation with our teams. We are delighted to further our commitment to one another with this extension and are ready to bring their great products to even more customers."
